Social media is hot right now, and homeowners associations should be utilizing it’s popularity when looking for new members—and when communicating with their current owners! Your association will seem more modern if you’re participating in a variety of social sites that people are using. And the key is to be active and engaged.
Here are some tips for using social media effectively and to your community’s advantage:
#1 Define Your Goals
Board members should consider the following components when planning their social media strategy:
- Decide how much time can be allotted each week for posting content and responding to comments and messages about current content.
- Make sure you have a Community Management website to which the social media traffic will be driven. It should also be mobile friendly, since most people check social media on their phones or tablets.
- Figure out where your target residents are. What social media sites are they on the most? These are the places you should focus on.
- What goals will you set for each platform, and how will you measure your success on each?
You’ll also want to consider your budget and your time. Will you do it yourself or hire someone else? Does your homeowner association management company provide these types of services, or will you need to hire a coordinator?
#2 Decide Where to Start
Once you know your plan and your goals, pick a small place to begin. If you’re intimidated by social media, just choose one or two places to start, like Twitter and Facebook.
On Facebook, you can like pages of other HOA communities and share resources that are educational to homeowners and renters. Twitter is great for also following other associations and searching by relevant hashtags.
Once you’re comfortable with that, you can start branching out more, using your own hashtags, and interacting more with your audience.
#3 Have an Active Blog
We mentioned your website before. That is really important, but what’s even more important for driving traffic is an active blog.
It doesn’t have to be fancy. Just populate a list of links to do in your area, talk about interesting people there, and what residents can do around your community. Make the posts full of valuable content for your readers. Targeting your content to your area really helps attract locals or those interested in the area. That way, you become a familiar name for the area.
#4 Build an Online Community
A great way to show potential residents and renters about your community is through an online group. You can create one on Facebook for free and encourage everyone to get involved. Share community news and be open about your amenities, specials, and any perks of your association.
It can take some time to build a quality online presence and get social media savvy, but it is well worth it for homeowners associations. Work on each of these steps until you get comfortable enough to move on to the next, and don’t try to do everything at once.