As a property management company, you need to have a solid marketing strategy to constantly generate new clients. The challenge lies in coming up with a property management marketing strategy that targets your best prospects, is cost effective, and is unique to your company. The Internet has made it possible for even small property management companies to grow at a rapid pace and stay competitive. Here are a few things you’ll need to do if you want to grow on the medium.
1. Invest in Local SEO
Because property management is a service that is location specific, it makes sense to target prospects looking for businesses in your area. When Las Vegas property owners and investors want to , they’ll use terms like “Las Vegas property management company” or “property manager in Las Vegas” in the search engines. This makes local SEO the perfect marketing channel for growing your business.
The local search queries display location specific results as opposed to general results. As a result, it allows you to get an advantage over bigger companies. Local SEO ranks your website on various factors like citations, content, links, and customer reviews. By learning how to properly build a local SEO campaign, you’ll even be able to outrank companies with bigger budgets.
2. Make Sure Your Site is Mobile Friendly
It’s important to note that over 50 percent of Internet traffic originates from mobile devices. That’s why it’s important to ensure that your website is mobile friendly. Most companies use responsive design which adapts to the different sizes of the device the user is on. But there are other important factors like the loading speed of your website, abandon rate, and overall user experience,
The small details make a big difference as well. Things like your site’s text size, size of the lead generation forms, and clickability of the CTA buttons all play a role in your ability to convert web traffic into valuable leads. Overlooking mobile design is a big mistake as it has a big impact on your bottom line starting from the lead generation phase.
3. Capitalize on Social Media
It’s important to understand that the sales cycle can often be a long one. One of the things that can help shorten the cycle is social media. While it’s true that social media is better suited for B2C companies, it can be beneficial to B2B companies as well. Sites like Facebook, Twitter, YouTube and LinkedIN are often used by many people to find local businesses.
You want to make sure you’re on these sites to improve your findability. You also want to publish great content, interact with your followers, post important updates, and sell your services on these platforms. These platform serve as a great way to stay connected with your prospects and also communicate your value with your content.
4. Create Outstanding Content
Speaking of content, you need to publish unique and high quality content to stand out from all the other companies. You can create articles teaching property owners and investors about things like what they need to know when hiring property managers, the best way to insure their property, how to increase the value of their property, and more. The idea here is to demonstrate your value and stay connected with your prospects.
Content can also be a great way to connect with renters as well. For example, letting potential renters know about the benefits of living in a HOA managed community may influence them to rent out a property in a HOA your are managing. The same kind of strategies that help you get clients for your property management services will work for renters.
5. Make Sure You’re on the Right Platforms
There are many sites that will list your property for rent. This includes, Zumper, Rent.com, Trulia, Zillow, and more. There are also platforms like this HOA management directory that allows you to list your services for people looking for a property manager. There are so many free and paid resources available to you as a property manager. You want to put in the extra effort to help your company get the exposure you need on both local and national sites.
Because each platform is different, you must put in the time to optimize your profile and listings on each site. After trying a couple of platform, you’ll start to get an idea of which ones are generating the most leads for your business. Just use promotional codes on different platforms to track the results. Once you find out what platforms are working, you can even spend money on these platforms for increased exposure.
Use Online Advertising
One of the things that you’ll want to do to be more aggressive with your marketing is to use online advertising. Platforms like Google Ads, Facebook Ads, Instagram Ads, and other sites can help you generate more leads and clients. These advertising platforms often have advanced targeting options that allow you to really hone in on your best prospects.
The challenge lies in learning how to use each advertising platform because there is definitely a learning curve. But don’t be afraid of spending some of your budget to test these advertising platforms. Many different types of businesses are using them to acquire leads and sales effectively.
In conclusion, there are many channels and platforms that you can use to market your property management company. If you’re looking to quickly land a client, start by listing your property management company on HOA Management.com. It will give you a head start in putting together your property management marketing strategy.